Background

City of Wolverhampton

1510

Written by:
Alex Miller,
Practice Director

THE CHALLENGE

 

Our collaboration with WV Living and the Council was marked by a strategic and collaborative effort to enhance their recruitment process. As partners, we participated in defining meticulous job specifications that not only encapsulated the necessary skills but also reflected the unique aspects of each role. This process allowed us to tailor the opportunities to align seamlessly with WV Living’s brand, effectively leveraging its identity to attract top-tier talent.

We utilised WV Living’s brand presence to underscore the experience required for the roles. Through targeted marketing campaigns, we highlighted the advantages of working for WV Living, emphasising the opportunities for professional growth and development. This approach not only attracted candidates with the right skills but also positioned WV Living as an employer of choice within the competitive housing development sector.

 

THE SOLUTION

 

Utilising WV Living’s brand as a powerful tool, we started a targeted marketing campaign that aimed to position the opportunities in a compelling light. Leveraging their brand identity, we crafted messages that not only emphasised the detailed experience expected from candidates but also showcased the distinctive benefits of being part of the WV Living team. This approach went beyond conventional job postings, creating a narrative that resonated with potential candidates and highlighted the meaningful contributions they could make within the context of WV Living’s housing development initiatives.

Candidates who advanced to the interview phase were not only well-qualified but also enthusiastic about contributing to WV Living’s mission.

 

THE RESULTS

 

The seamless onboarding of the selected candidates was a testament to the effectiveness of our recruitment process. By aligning candidates not only with the technical requirements of their respective roles but also with the overarching mission and values of WV Living, we ensured a cohesive and motivated team. This approach contributed not only to meeting staffing needs but also to creating a positive and productive work environment.

The contractors selected through our collaboration have since been integral to the operations of WV Living for a remarkable span of a year and six months. Their sustained presence underscores the stability and continuity we brought to the recruitment process.

 

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