Senior CRM Manager (Salesforce Marketing Cloud)
Join Our Client as a Senior CRM Manager
Our Client operates within the fast-growing and innovative marketing sector, specialising in customer relationship management (CRM) for diverse brands across multiple markets. Renowned for fostering a dynamic and inclusive culture, Our Client is committed to driving growth through technological excellence, employee development, and a vibrant work environment.
This is a unique opportunity to lead the strategic development and optimisation of CRM campaigns and automation workflows, significantly contributing to the customer engagement and retention efforts of a forward-thinking organisation.
Role Summary:
In response to ongoing growth and evolving customer engagement strategies, Our Client is seeking a seasoned Senior CRM Manager to oversee and develop their Klaviyo-based CRM ecosystem. This pivotal role offers the chance to shape the customer journey, ensure seamless campaign execution across multiple markets, and implement innovative segmentation and automation strategies to maximise customer lifetime value. This position is integral to supporting the company’s strategic objectives in delivering personalised and impactful communication, directly influencing business success.
Responsibilities:
- Manage the end-to-end execution of email marketing campaigns, from initial planning and content creation to scheduling, testing, and analysis.
- Develop, implement, and continuously improve customer relationship automation flows, including welcome series, cart abandonment, browsing abandonment, and retention campaigns.
- Lead segmentation and targeting strategies based on customer lifecycle, purchase behaviour, and engagement metrics.
- Coordinate product launches and promotional activities through targeted email sequences across multiple markets.
- Monitor campaign performance, analyse key metrics, and optimise strategies to enhance engagement and conversion rates.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Maintain a detailed campaign calendar, ensuring timely delivery and consistency across channels.
- Stay abreast of the latest CRM trends, tools, and AI solutions to innovate and refine practices continually.
Essential Skills & Experience:
- Minimum of 5 years’ hands-on experience in CRM or email marketing, with demonstrable expertise using Klaviyo.
- Proven knowledge of subscription models, retention strategies, and managing customer churn, ideally with familiarity of tools such as Loop or similar subscription platforms.
- Strong understanding of automation workflows, segmentation, and lifecycle marketing.
- Exceptional copywriting skills in English, with the ability to localise content creatively for different markets if needed.
- Analytical mindset with the ability to interpret campaign data and derive actionable insights.
- Organised and detail-oriented, capable of managing multiple markets and diverse customer segments.
- Excellent communication skills, fluent in English, with proficiency in German is desirable.
Desirable Skills & Experience:
- Experience working within e-commerce or subscription-based industries.
- Knowledge of AI-driven marketing tools and innovative CRM automation techniques.
- Multilingual capabilities, particularly in German, would be advantageous.
Call to Action:
If you are a strategic thinker with a passion for creating engaging customer journeys through innovative CRM strategies, we invite you to submit your CV for review.
