Public Health Spotlight Episode 9 – Swindon Borough Council

Insights from DPH Steve Maddern: Leading Swindon’s Public Health Efforts 

Welcome to the next episode of “Public Health Spotlight,” a podcast series by Panoramic Associates in collaboration with the Association of the Directors of Public Health. This series is devoted to highlighting the essential work accomplished by public health professionals across the UK. 

In episode 9, Mia Collett sits down with Steve Maddern, the Director of Public Health at Swindon Borough Council. Join us as we delve into Steve’s career journey, his achievements, and the unique challenges he faces in Swindon. 

Please read on for a sneak peek of this episode and what you can expect to learn. 

Meet Steve Maddern 

With a strong background in public health spanning 15 to 20 years, Steve Maddern started his career in community pharmacy. Realising the need to address broader health issues, he transitioned into various public health roles across multiple organisations, including the NHS and Public Health England, before settling into local authority work. In April 2020, Steve took on the role of Director of Public Health at Swindon Borough Council, right at the outset of the COVID-19 pandemic. 

A Preview into His Role 

As the Director of Public Health, Steve oversees the health and well-being of Swindon’s 233,000 residents. His responsibilities include improving overall health, protecting the community from communicable diseases, and addressing health disparities among diverse populations. With Swindon being a unique mix of urban and rural settings, Steve’s role requires innovative solutions to tackle local health issues effectively. His approach is characterised by community engagement, strategic collaborations, and a commitment to making data-driven decisions. 

Proud Achievements and Ongoing Challenges 

One of Steve’s most rewarding experiences has been leading Swindon’s public health response to the COVID-19 pandemic and the ongoing cost of living crisis. His efforts have garnered regional and national recognition, showcasing Swindon’s commitment to public health excellence. 

However, the role is not without its challenges. Steve discusses the complexities of dealing with Swindon’s diverse population, where over 40 languages are spoken. He highlights ongoing issues such as childhood obesity, oral health, and vaccine uptake, emphasising the need for tailored public health messaging. Steve also shares candid advice, such as the importance of growing a thick skin in the face of public scrutiny, especially heightened during the pandemic. 

For aspiring directors of public health, Steve offers sage advice on interview preparation and career development. From understanding key local documents to showcasing personal initiative and leadership, his tips are invaluable for those looking to step into a director role. 

Final Reflections and Advice 

Steve leaves us with insightful reflections on the qualities needed to succeed as a director of public health. He encourages aspiring professionals to consider leadership programs, never underestimate the importance of self-care, and always be ready to face new challenges with a positive mindset. 

Join us for this insightful conversation with Steve Maddern. Click the link below to listen and watch or find us on your preferred platform. 

Stay tuned for more episodes featuring dedicated public health professionals who are making a significant impact in their communities.