Wed Feb 2024

Insights Unveiled Series: Part 1 – Cover Letter Essentials


Written by:
Abbey Robinson,
Lead Delivery Manager

Crafting a compelling cover letter is a critical step in landing your next job. It is the first chance you have to make a great and positive impression. While your resume provides a snapshot of your qualifications and experience, the cover letter is yours to showcase your disposition, passion, and fit for the role.

To ensure your cover letter stands out, follow our five essential elements below that you should include:



Addressing the hiring manager by name and customising your cover letter to the specific job and company is crucial. Use this opportunity to demonstrate your understanding of the company’s values, and mission, and how your skills align with their needs. Mention specific details about the company’s recent accomplishments or initiatives and explain why you are enthusiastic about contributing to their success. This not only shows your enthusiasm but also demonstrates a proactive nature.


Showcase Your Unique Skills and Achievements

Highlight your most relevant skills, experiences, and achievements that directly relate to the job description. Instead of restating your resume, use the cover letter to provide context and examples that demonstrate your qualifications.

Quantify your accomplishments whenever possible to showcase tangible results. For instance, rather than saying you “improved sales,” specify how you “increased sales by 30% within six months through targeted marketing strategies.”


Demonstrate Fit and Enthusiasm

Showcase your understanding of the company’s needs and explain how your skills and experiences make you an ideal fit for the role. Emphasise what you can bring to the company and how your contributions will add value. Express genuine enthusiasm for the opportunity to contribute and grow within the organisation. Additionally, explain why the company’s values and culture resonate with you and how you see yourself contributing to their success.


Closing Strongly

End your cover letter with a strong closing paragraph that reiterates your interest in the position and expresses gratitude for the opportunity to apply. Invite further discussion by indicating your willingness to provide additional information or participate in an interview. Include a call to action, such as expressing your eagerness to discuss how you can contribute to the company’s goals in an interview.


General Tips:

  • 250 -400 words is sufficient
  • Check that your grammar and spelling is completely correct. This creates a professional image right off the bat. If you have dyslexia or struggle with this there are plenty of great free software downloads that can help you. Check out Grammarly, Language Tool, or QuillBot.
  • Use professional and courteous language, making sure to stay away from casual or profane speech.
  • Be succinct. Whilst detail is important to showcase your skills, the sharper your writing is the better chance you have of it being read thoroughly.


Remember, a well-crafted cover letter should complement your resume by providing a more personalised and narrative-driven overview of your qualifications and enthusiasm for the job. Tailoring each cover letter to the specific job and company demonstrates your genuine interest and commitment, setting you apart from other applicants.

By including these five essential elements you can create a compelling cover letter that captures the attention of hiring managers and increases your chances of securing an interview.

Interested in working with Panoramic Associates? Get in touch here or browse our current vacancies here.

Contact our
Specialist Hiring Teams

Panoramic Associates have dedicated hiring experts who specialise in their chosen market. Use the adjacent form to contact our team about your career ambitions or hiring requirement.